Pay R999 for a Social Media Marketing and Public Relations course OR an SEO and Online marketing course at Scream Media, valued at R2200 (save 55%)

The internet can be a scary, overwhelming place with its endless domains, links and kitty pictures, but if harnessed correctly it can become a marketing tool of extraordinary power, much like a crystal ball in the hands of a bearded wizard. Unlock the secrets of online and social media marketing with today’s Groupon; pay R999 for a Social Media Marketing/Public Relations course OR an SEO/Online marketing course at Scream Media, valued at R2200.

Marketing is an essential part of any business, whether you’re selling red velvet cupcakes to overburdened office-workers or offering do-it-yourself poodle grooming classes. Never has there been a bigger canvas for advertising than the internet and although this is great, without some guidance and direction, navigating the world wide web can be rather daunting. Scream media is an international company with over 15 years of combined experience in the industry, and few know the online terrain better than they do. Operating out of Cape Town they offer quality courses that will give you the skills to take your venture from zero to hero.

Social media is one of the fastest growing communication platforms ever with the ability to reach literally millions of users instantly. Scream Media’s Social Media Marketing/Public Relations course will teach you how to get the most out of online enterprises and develop a genuine interactive brand experience. You will learn about the influence of social media on businesses and society and how to identify and engage with online influencers. Managing a community and an online reputation will also be covered as well as understanding social currency.

Although social media sites account for an incredible amount of online activity, they are far from the final answer in online marketing and filling the biggest part of the gap are search engines. The SEO and Online Media course is a fantastic, hands-on interactive course where you’ll learn how to manage a highly successful search engine optimisation and marketing strategy. The in-depth course will teach you how a search algorithm works and give you a solid introduction to marketing on the web. You will learn the fundamentals of website design and website architecture. It’s not all technical though as you’ll also be taught how to write effective content and how to use social media marketing to promote your business.

Scream Media’s courses are for anyone, whether you’re a big-shot decision maker or a small fish in a big pond, you’ll learn what’s needed to make it in the online industry.

Marketing fact: In an early online marketing blunder, a bakery attempted to lure new users by offering them chocolate cupcakes wrapped in colourful paper. Unfortunately distributors mixed up the order and delivered colourful paper cupcakes wrapped in chocolate, recipients were not as amused as the media.