There are some things that just can’t be bought like love, the physique of a movie star or first place at the annual candy-floss falafel eating contest. Rather, these must be earned through determination, dedication and a burning passion for success. Street cred (credentials) is arguably one the hardest things to earn, particularly considering that actually trying to earn it automatically rules you out of contention, today’s Groupon lets you learn from the best, pay R50 for one ticket to the 2011 Street Cred Festival at Moad Building in Johannesburg, you save 50%.
The Street Cred Festival is an annual street culture showcase, celebrating urban culture and youth interests and promoting all the individuals and brands involved in its growth on the continent. It’s the only event of its kind in Africa and following the success of last year’s festival which was held at the Cape Town Station, this year’s event promises to be bigger and better in every way possible. Location is everything, if the White House had been built in Trinidad the commute would’ve been awful, that’s why the event organisers chose the trendy Maboneng Precinct to host the much anticipated event.
Social media is like a terrible song with an infectious melody and catchy chorus line by a popstar that has just entered their teens, everyone knows about it and no one can escape it, The Street Cred Festival is no stranger to this and will launch an exciting blogging expose. Blogging crews from Pretoria, Cape Town, Durban and Port Elizabeth will bring the action to all those who can’t attend when the wordsmiths of the virtual world wield their laptops in an epic battle to see who can secure the most followers and ultimately be crowned the most prolific street bloggers. For those on the ground, there will be Street ball, graffiti, BMX and skateboarding demonstrations and various workshops to attend.
Although the Festival will be hosted on African soil, talent has been attracted from across the globe and just like pre-teen girls swarming to snap up Bieber tickets, international icons are flocking to Maboneng Precinct to share their talents with the local crowd. The international line-up reads like a who’s who of the urban scene with likes of Theophilus London, Va$htie and Masta Lee; as well as international guests: Woody (Sneaker Freaker founder and editor), SBTG aka Royalefam (who will be conducting an exclusive 12 person customizing workshop), Levi Maestro (video blogger and tastemaker) and international store PATTA from Amsterdam all there to add to the insanity. Local music acts include The BLK JKS, Khuli Chana, Desmond & the Tutus and many more will be there alongside their international counterparts ensuring great beats for the duration of the Fesitval.
Poultry fact: Street culture has been around for ages but it only really caught mainstream attention when a chicken meatloaf was spray painted on the front doors of a KFC outlet. Initially it was believed to be straightforward vandalism but it later came to light that Chicken Meatloaf was actually a very prominent underground movement intent on introducing street dishes to the mainstream crowd.