Google Analytics Course from ITU for R590 Including Delivery (90% Off)

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R 5,950 90% R 5,360
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In a Nutshell

Be a business know-it-all with a Google Analytics Course from ITU.

The Fine Print

Validity: Valid until 21 January 2015.
Purchase: Four Groupon per person; one additional may be bought as a gift.
Redemption: Visit http://ituonline.com/redeem-groupon-voucher-it-university-online/ Choose your bundle and create your new account to get started.
Further Information: Must activate within 180 days of purchase; expires 12 months from date of activation. Valid only for Accounting and Bookkeeping Bundle.

Rather than standing on a street corner with a megaphone, modern businesses understand that an online presence is crucial to fully exploring a market, which is why ambitious Groupies are get geared up for the online world with a Google Analytics Course from ITU. The course teaches students the ins and outs of Google Analytics, the most widely used analytics platform in the world, and gives learners the ability to track behavioural data and audience conversation rates, helping them to understand how people respond to their website, business, campaign or product. Perfect for small business owners and employees looking to move up in the world, this course gives students a powerful tool for understanding the public and teaches them to effectively use it in the business world.


What you need to know:


  • Used on approximately 85% to 90% of all web-related businesses
  • Evaluate the performance of key metrics within their websites
  • Eliminates guesswork
  • Basics to advanced features


Syllabus Includes:


Module 1: Introduction to Google Analytics

  • 1.0 Intro Definitions Pt 1
  • 1.1 Intro Definitions Pt 2
  • 1.2 How Google Analytics Works


Module 2: Fundamentals of Google Analytics:

  • 2.0 Build Analytics Infrastructure
  • 2.1 Setting Up Conversion Data
  • 2.2 Input New Users
  • 2.3 Setting Up Conversion Data
  • 2.4 Examine Extra Points


Module 3: Basics of Google Analytics:

  • 3.0 Basic Features
  • 3.1 Dashboard
  • 3.2 Shortcuts
  • 3.3 Adding a Dashboard
  • 3.4 Sharing Reports
  • 3.5 Alerts
  • 3.6 Realtime Analytics
  • 3.7 Standard Reports
  • 3.8 Views


Module 4: Reports in Google Analytics:

  • 4.0 Acquisitions Intro
  • 4.1 All Traffic Acquisitions
  • 4.2 Acquisitions Overview
  • 4.3 Acquisition Channels
  • 4.4 Cross Development
  • 4.5 All Referrals
  • 4.6 Campaign
  • 4.7 Keywords
  • 4.8 Social
  • 4.9 Webmaster Tools


Module 5: Behavioral Reports:

  • 5.0 Behavioral Reports Intro
  • 5.1 Dimensions
  • 5.2 Content Drilldown
  • 5.3 Landing Pages
  • 5.4 Exist Pages
  • 5.5 Events
  • 5.6 Event Flow Report
  • 5.7 Working with Events
  • 5.8 Site Search Report
  • 5.9 Working Site Report
  • 5.10 Site Search 2
  • 5.11 Site Search 3
  • 5.12 Behavior Flow Report
  • 5.13 Site Speed
  • 5.14 Using Site Speed Search
  • 5.15 Page Timings
  • 5.16 Speed Suggestions
  • 5.17 User Timing Adsense
  • 5.18 Experiments
  • 5.19 Inpage Analytics


Module 6: Audience:

  • 6.0 Audience Reports
  • 6.1 Location Report
  • 6.2 Language
  • 6.3 Behavior
  • 6.4 Frequency Recency
  • 6.5 Engagement Report
  • 6.6 Technology Reports
  • 6.7 Mobile Reporting
  • 6.8 Demographic Report
  • 6.9 Interests
  • 6.10 Visitor Flow Chart


Module 7: Conversions:

  • 7.0 Intro
  • 7.1 Funnel Visualization
  • 7.2 Goal Flow Report
  • 7.3 Reverse Goal Path
  • 7.4 Goal URLs
  • 7.5 Ecommerce Reports
  • 7.6 Product Performance Reports
  • 7.7 Transactions Report
  • 7.8 Time to Purchase Report
  • 7.9 Multi-channels Funnels Report
  • 7.10 Assisted Conversion Report
  • 7.11 Top Conversion Paths Report
  • 7.12 Time, Log & Path Length Report
  • 7.13 Attribution Report & Comparison Tool
  • 7.14 Conclusion