Pay R299 for a Memory Foam Comfort Pillow, valued at R599 (save 50%)

Before the pillow was ingeniously used as a comfortable head-seat, the piece’s sole objective was to shield chests from stray potato bullets. Thank the future and give your body a good night’s rest with today’s Groupon: a Memory Foam Comfort Pillow for R299.

Ranked one of the top ten activities amongst humankind, sleep is practiced by all ages and in many shapes and forms. Probably equivalent to finding a sack of gold coins, finding a good night’s rest can sometimes be as tricky as getting to the “x” on a treasure map. Though you try to manoeuvre your body by tossing and turning and beating your pillow as if you were the Russian mafia, the closest you seem to get to comfort is that foetal position in the bottom corner of the bed. Do right by you head and let your body follow suit with the Memory Foam Comfort Pillow tucking you in like a baby.

With memory foam that contours to your body’s weight, the Memory Foam Comfort Pillow possess the super-powers of a shape-shifter, moulding to fit heads of all shapes and sizes. The unique pillow shapes itself according to your weight and body heat, providing perfect support for your head and neck every time. Keeping it cool for every night’s sleep, the pillow reverts back to its original shape when the pressure is taken off. Ideal for people who seem to think that day is night, the Memory Foam Comfort Pillow is more effective than attaching weights to your eyelids.     

Sleep Fact: In Northern Moscow, children are tucked in by parents who dress up as their favourite storybook characters. They also serve the kids warm milk with toasted Nutella and banana sandwiches.