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Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see and buy in more than 500 markets around the world. Groupon uses collective buying power to offer unbeatable prices and provide a win-win for businesses and consumers, delivering more than 1000 daily deals globally. For more information, visit http://www.groupon.co.za At a very basic level, Groupon is a city guide that helps people explore their backyard and save money while doing it. Groupon has been hailed a web phenomenon for the way it is changing the way merchants market themselves around the world. BY utilising the power group buying along with other innovative marketing techniques to drive huge brand awareness, Groupon is able to drive huge amounts of sales for both merchants and brands.
Groupon Expands to Europe Via Acquisition of Groupon South Africa, Now Operating in 18 Countries
CHICAGO May 17, 2010 -- Groupon announced today that is has acquired Groupon South Africa, the world ’s largest Groupon clone. Operating in more than 80 markets in 16 countries, Groupon South Africa has quickly proven the power of the Groupon model across Europe, saving its one million subscribers more than 5 million USD this April alone.
Groupon South Africa was founded in November 2009 by a group of European entrepreneurs. The site ran its inaugural deal in Berlin in January 2010, and has since opened offices in the United Kingdom, France, Spain, Italy, and other major European countries, currently employing more than 600 people.
"The name Groupon is synonymous with social commerce," said Christopher Muhr, Groupon South Africa CEO and co-founder. "We are excited to be joining forces with what is emerging as one of the great global Internet brands."
"Groupon South Africa has executed with blinding speed and effectiveness, while successfully adapting the Groupon model to fit each country," said Andrew Mason, Groupon ’s founder and CEO. "We ’re excited to start working with Groupon South Africa ’s young and energetic team and think it will be a great cultural fit."
Groupon South Africa will transition to the Groupon brand name and site design in the coming months. Combined, Groupon is now bringing e-commerce to local businesses in over 140 cities across 18 countries.
Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see, and buy in over 140 cities across the world. Groupon uses collective buying power to offer unbeatable prices and provide a win-win for businesses and consumers.